The Video stage captures one short vertical video for each active house, plus a builder interview. AgAI Labs plans each clip around a construction decision a buyer can see: how the plan, the site, the spec and the field met. You keep the original files, the approved edits and the publishing access.
What should builder video show?
One field decision at a time
Finished rooms show taste. Construction decisions tell the story. A framing walk can explain a plan revision. A mechanical rough-in shows why coordination happened early. A cabinet install connects the elevation drawing, the appliance spec and the field measurement. Serious buyers watch that and understand how the operation thinks.
We plan around your active houses, not a monthly theme. One house can supply several moments over the build, but each clip answers one question.
| Site moment | Useful video angle |
|---|---|
| Lot preparation | How access, drainage or house placement changed the plan |
| Framing | Which plan decisions are visible before finishes hide them |
| Selections | How a spec, an allowance and a field condition meet |
| Punch work | How the team records, assigns and closes items |
| Builder interview | How the company handles buyer fit, communication and warranty |
Why does active-house footage matter?
Method carries more weight than montage
A portfolio shows the result. Active work shows that the plan set is used in the field, that the spec connects to installed work, and that someone is paying attention before the photographer arrives. It also gives your sales staff a better follow-up after model visits and Parade weekends.
Each clip is reusable source material. A vertical clip supports a project page, a community page or a longer process explanation. The transcript helps draft captions and related content, after a check against what you said and what the site can safely show.
A short shot log records the house, construction phase, approved topic, capture date and any usage restriction. It stays with the footage.
How do we prepare?
Safe access, one clear question, your approval
We need access to active houses, a site contact, permission to record, and notice of any buyer, trade or design restriction. You say what cannot be shown. Capture follows the construction schedule. We do not hold up a pour for a shot.
- You pick the houses and the question each clip answers.
- Agents prepare the research, interview prompts and shot checklist.
- A person captures the footage and confirms site safety and permissions.
- Agents help with transcripts, draft cuts, captions and quality checks.
- You review field accuracy and approve every published version.
Capture depends on site readiness, weather, access and your review time. Because construction schedules move, the plan uses phase windows instead of fixed shoot dates. You keep the original footage, approved edits, shot log and publishing access.
How does video connect to the other stages?
Film the questions buyers are already researching
Video is in the Growth engagement and in Ongoing, where active-house capture runs monthly. Use the builder video guide for capture and publishing detail, and the Parade marketing guide for event season.
What else should you know about Video?
Do we need a finished model home?
No. An active house shows a construction decision before the finishes cover it.
Who owns the raw footage?
You do. The original files, approved edits, shot log and publishing access are all part of handoff.
Will workers or buyers appear without permission?
No. The capture plan records site permissions and restrictions before filming.
Can one site visit create several clips?
Yes, when the house has several approved questions to answer. Each clip keeps its own construction context.
Does AI create fake project footage?
No. Every clip is your real project. AI agents help with research, transcripts, drafts and checks only.
Use 04 Semantic content to choose the questions before capture. Then place the approved footage through 06 Search presence. See the full stamp.