# Show the details behind an approved Craftsman label.

A Craftsman home project page should connect an approved style label to details you can document in that house. Use cleared images, design notes and selection records to explain each detail. Separate design contributions from building work, and tell buyers which choices need fresh review before another project can use them.

## Who approved the label?

Start with the project record that uses the word Craftsman. Record its version and the role that approved that description. A draft marketing headline does not settle the label. If the project team has not agreed on the wording, hold the style claim while you describe confirmed details.

Keep the claim narrow: this project uses an approved Craftsman description. You do not need to certify historical authenticity or define the entire style. Avoid turning a search phrase into an architectural judgment. The page can explain the approved description without declaring which features every Craftsman home must have.

Ask the design reviewer to connect the label to specific views or notes. An approval that covers an exterior description may not cover an interior description. Record that boundary before drafting. If reviewers disagree, publish only the wording they can support together.

Keep advertising accurate throughout this review. The [FTC Truth In Advertising guidance](https://www.ftc.gov/news-events/topics/truth-advertising) says advertisements must be truthful and non-misleading. That guidance does not approve a project label or prescribe the worksheet below. Your project records must support the actual description.

Use the [positioning library](/articles/positioning/) for the wider question of project fit. This page handles one narrower task: explaining a style label through evidence from one house.

## Which details are visible?

Choose details that the approved photographs or drawings can show clearly. Separate what you see from what another record establishes. A photograph may show a finish color. It does not establish the product, hidden assembly or reason for selecting it.

For each candidate detail, write an observation before writing a caption. Name the location and visible relationship. Then check design notes for an approved explanation. Remove material names, dimensions and performance statements when their sources are missing.

Use this proposed detail-to-image brief to prepare a publication review. The rows describe editorial questions, not required Craftsman features.

| Evidence candidate | Image or drawing request | Caption boundary |
| --- | --- | --- |
| A documented entry detail | A cleared view showing the detail beside the entrance | Describe this entrance without calling the detail universal |
| An approved exterior finish relationship | A view showing the adjoining surfaces | Use product names only when the finish record confirms them |
| A documented interior detail | A room view plus a detail view where useful | Separate the design contribution from the buyer selection |
| A plan decision linked to the project description | A cleared drawing excerpt with enough context | Explain the recorded decision without promising the same layout elsewhere |

Keep image alternatives tied to their purpose on the page. [W3C guidance on informative images](https://www.w3.org/WAI/tutorials/images/informative/) recommends conveying the relevant visual information. Its second example considers what the adjacent text already explains. Apply that principle when preparing an image brief; it provides no evidence about the house itself.

Write the caption and proposed alternative text as separate fields. A caption can explain a documented decision. Alternative text can identify the visual information needed in that context. Neither should add a material claim that the evidence cannot support.

### How do you complete the style evidence brief?

Copy this original worksheet into your project review document. Complete one record per detail. Keep source locations private when they contain buyer information.

```
Style evidence brief
Approved label source:
Visible detail:
Image or drawing:
Contribution role:
Selection status:
Qualified caption:

Source version and reviewer:
Publication rights confirmation:
Repeatability status:
Unresolved questions:
Public excerpt approval:
```

In the first field, identify the record approving the Craftsman label. In the visible-detail field, write only an observation. In the image field, identify the exact cleared file or drawing excerpt. Keep a replacement image from silently inheriting an earlier caption approval.

Use contribution role to distinguish design, construction coordination and buyer selection. Use selection status to say whether the detail belongs to this project alone. The qualified caption combines the confirmed observation with its relevant boundary. Leave unresolved fields marked unknown rather than completing them from a photograph.

The [builder proof-point register](/articles/positioning/builder-proof-points/) provides the broader evidence record. Attach the completed brief there so the public wording remains connected to its source.

## How does this project differ?

Explain the decisions that made this house specific. Review the plan, site notes and buyer selections separately. A design note might explain an entrance location. A selection record might explain a finish choice. Publish either reason only when the relevant source and wording are approved.

Do not infer site conditions from the background of a photograph. A visible slope does not explain a foundation decision. A shaded image does not establish a daylight strategy. Keep structural, permit and other technical conclusions with qualified project review.

Ask what changed between the initial concept and the published example. If a documented revision explains a visible difference, describe that difference. Keep abandoned options out of the finished-project description unless their inclusion serves a clear, approved purpose.

### What would a fictional brief look like?

This unnamed example is entirely fictional. It demonstrates the worksheet and does not describe an AgAI Labs client or a verified house. Imagine an approved design note using Craftsman for one project. A cleared exterior image shows a covered entrance and visible support details. A cleared interior image shows trim beside a room opening.

In the fictional record, an outside designer developed the exterior detail. The builder coordinated its construction. The buyer selected the interior finish color. The underlying products, dimensions, site constraints and technical performance remain unknown. No one has confirmed whether either detail could repeat on a new project.

The fictional brief records each contribution separately. The exterior caption refers to the design note and entrance view. The interior caption describes the visible trim and buyer-selected color. Neither caption calls the detail a standard inclusion or uses it as proof of historical authenticity.

Fictional public excerpt: This project uses the approved Craftsman label. The entrance view shows the documented exterior detail developed by the outside designer and coordinated during construction. The interior view shows a buyer-selected finish. Future projects need their own design and selection review.

Notice the unanswered questions that stay unanswered. The example supplies no address, cost, schedule or product specification. A buyer can ask about the visible details without mistaking those unknowns for an offer.

## What can repeat?

Give each featured detail a repeatability status before publication. Suggested statuses are project-specific, available for review, confirmed for a defined scope, or unknown. These are editorial working labels. They are not contract terms or promises of current availability.

Separate a repeatable discussion from a repeatable result. You may invite a buyer to discuss a photographed detail while leaving its suitability unresolved. A different plan, site or selection package needs its own review. Do not imply that a past project settles those questions.

Use this sequence to prepare the page:

1. Retrieve the approved style description and its source version.

2. Select the exterior and interior details that have usable evidence.

3. Confirm contribution roles with the responsible project reviewer.

4. Record buyer selections separately from standard or proposed scope.

5. Confirm publication rights for each image and drawing excerpt.

6. Write captions with their repeatability limits beside the relevant detail.

7. Review the assembled page before approving its public excerpt.

Request confirmed publication rights from the responsible party. Possessing a photograph or drawing does not settle its approved public use. If permission remains unknown, hold that asset. A factual review and a publication-rights review answer different questions.

Keep a record of which caption accompanies each file. When an image changes, review the description again. When the selection status changes, check any wording about future use. Record who can resolve the question rather than allowing an old caption to become the default answer.

Connect supported details to [builder differentiators buyers can check](/articles/positioning/builder-differentiators-that-matter/). A project detail supports a claim about that project. A broader operating claim needs evidence of its own scope.

## What should a style-led inquiry include?

Help buyers identify what they mean by Craftsman in this example. Ask them to reference the page and name the detail they want to discuss. Separate visual preferences from layout needs. A buyer may like an entrance image while needing a different room arrangement.

Invite a short explanation of the buyer's plan status, homesite status and design participants. Allow unknown answers. This inquiry begins a conversation; it does not establish feasibility, included scope or permission to reuse a drawing.

Carry those distinctions into the [Positioning stage](/process/positioning/). Use the [build-process documentation guide](/guides/writing-down-your-build-process/) to explain how your team reviews preferences and records decisions. Describe the process your operation has approved.

If buyers use another label for similar images, ask which choices they mean. The paired guide to [Transitional project-page choices](/articles/positioning/transitional-home-project-page-content/) uses the same evidence discipline with a different editorial record. Keep each project's approved wording attached to its own details.

## What else should a Craftsman project page clarify?

### Can you call a house Craftsman from photographs alone?

A builder project page should use a Craftsman label approved for that project. Photographs support visible observations, but this proposed method does not use photographs alone to establish an architectural classification.

### Does a Craftsman project page establish standard inclusions?

A Craftsman project page documents the featured house. Mark buyer selections and project-specific details separately. Confirm any standard inclusion against the current approved scope before describing it that way.

### How should you credit an outside design contribution?

Describe the outside design contribution by its confirmed role when private identities must stay out of public copy. Keep design work, construction coordination and buyer selections distinct. Obtain approval for the published wording.

### What should you publish when drawing rights remain unknown?

Hold a drawing excerpt until the responsible party confirms its permitted publication use. Use another cleared source if one supports the claim. Leave the underlying question unresolved when no approved evidence is available.