# Explain the documented storage without promising preservation.

A wine storage project page should explain the documented installation, its project scope and the visible contents. Distinguish display shelving, enclosed storage and conditioning equipment only when records support those descriptions. Keep capacity, environmental settings and preservation claims unknown without applicable evidence. Separate the photographed example from the scope proposed for another home.

## What installation is documented?

Begin with the project record's description. Do not choose a more elaborate category because the photograph looks finished. Display shelving, enclosed storage and documented conditioning equipment should have separate evidence entries. A label on a drawing does not fill every other field in the installation record.

Ask what the approved description establishes. It might identify a display purpose, a selected enclosure or equipment specified for that project. Carry only that supported meaning into the page. If the record says storage without further detail, keep its function narrow until the responsible reviewer clarifies it.

Describe the builder's confirmed contribution separately from the buyer's intended use. A request to store a collection does not establish preservation performance. A project selection does not establish a builder-wide standard. Connect inclusion questions to your [standard specifications page](/articles/builder-websites/standard-specs-page/) rather than expanding the photographed example's scope.

### Which records answer which questions?

Use this table to organize the first editorial review. Each row describes a question to resolve from actual records. It does not establish that a particular installation has the feature. Record an unknown when the applicable source is absent.

| Content category | Record to request | Boundary to preserve |
| --- | --- | --- |
| Display shelving | Approved installation description and selection record | Visible display does not establish preservation performance |
| Enclosed storage | Approved enclosure description | An enclosure does not by itself prove conditioning |
| Conditioning equipment | Applicable equipment and installation records | Equipment identification does not prove every operating claim |
| Bottles and accessories | Supply record and approved image notes | Visible contents do not establish supplied contents or capacity |
| Repeatable builder scope | Current applicable specification or option record | A past project does not establish a current inclusion |

Keep the source revision with the private review entry. Resolve conflicting descriptions before publication. If an earlier caption calls a display installation a conditioned room, ask which record supports the stronger wording. Until that question is resolved, publish only the narrower confirmed description.

## What can the photograph establish?

An approved photograph can illustrate the visible arrangement you describe. It can show where the depicted shelving or enclosure sits within the frame. It cannot establish hidden equipment, supplied scope or environmental performance. Treat its visible contents as observations until a project record establishes their purpose and responsibility.

Do not estimate bottle capacity by counting visible positions. Do not derive temperature, humidity, energy use or preservation performance from the image. If the relevant evidence is missing, those claims remain unknown. A public page can still explain the installation's documented appearance and project relationship.

W3C's informative-image guidance ties alternative text to an image's meaning in context. Its supplement example considers information already explained nearby. Use that approach to describe the relevant visible arrangement, without adding unverified storage performance. [Source: W3C informative images, Overview and Example 2](https://www.w3.org/WAI/tutorials/images/informative/).

### How should you pair the image with a caption?

Write the caption from the approved installation record. Then compare it with the selected frame. The caption should identify the example and its confirmed scope label. Keep any important unresolved attribution close to the image rather than hiding it in a general page note.

Choose alternative text for the image's contribution to the paragraph. If the paragraph discusses a documented shelving arrangement, describe the relevant visual information. Do not insert capacity or preservation language into the alternative text as a substitute for evidence. The same claim boundary applies to every text field.

Keep the photograph, crop and caption together during approval. A crop may remove context that explained the installation's relationship to the room. Ask the responsible party to confirm publication rights. Keep buyer identities, private contents and other sensitive details outside the public description.

The [project gallery page guide](/articles/builder-websites/project-gallery-pages-that-sell/) covers the broader project record. Use the wine storage entry to explain this installation's precise contribution. Keep its caption consistent when the same approved image appears elsewhere on the site.

## Which features were supplied?

Check shelving, enclosure, equipment, bottles and accessories separately. A single photograph is not a supply schedule. Avoid assigning all visible items to the builder because the image appears in the builder's gallery. Confirm each responsibility against the applicable project record.

Distinguish selection, supply and installation. A buyer may approve a documented selection without supplying it. An installation record may establish who fitted an item without establishing its current inclusion status. Use the actual role confirmed by the source, leaving the other roles unknown.

For each visible element, ask whether the record supports a project selection, an applicable standard or another existing scope label. Do not create new categories to make the page sound complete. If the team uses different terms in its documents, resolve the terminology before drafting public wording.

### How do you separate the example from future scope?

Name the example as a particular project. Keep its confirmed selection label beside the feature it describes. Then direct proposed work to the relevant project review. Do not describe the installation as a current option unless an applicable current option record supports that statement.

Keep contents separate even when their ownership is confirmed. Buyer-supplied bottles do not become part of a builder's offering through photography. If the contents were staged, state that only when the image record confirms it. Unknown ownership should stay unknown.

The [custom builder website pages guide](/guides/custom-builder-website-pages/) explains the larger page set. Use the specifications page for applicable scope definitions and the project page for the documented installation. Avoid copying a past example into a general inclusion list.

## What claims need product evidence?

Keep bottle capacity, temperature, humidity, energy and preservation claims out of the draft unless applicable records support them. A generic brochure is not evidence that its statements apply to the photographed installation. Ask the qualified project reviewer to confirm the relationship between the record and the proposed wording.

Do not supply a storage recipe or conditioning specification in the marketing page. Record buyer questions for qualified review. Keep product selection, proposed installation and operating questions distinct. A documented equipment name alone does not answer every question about the finished installation.

The FTC's opening advertising guidance requires truthful wording that avoids misleading claims. It also discusses evidence where appropriate. This supports reviewing claims before publication; it does not validate an installation or endorse the matrix below. [Source: FTC Truth In Advertising, opening guidance](https://www.ftc.gov/news-events/topics/truth-advertising).

### How do you use the storage claim-to-record matrix?

Copy this original editorial worksheet into your private project record. Complete an entry for each proposed public claim. The matrix organizes writing review; it does not replace product evidence or qualified installation review. Keep missing information explicit instead of filling empty fields with assumptions.

**Storage claim-to-record matrix**

**Visible element:** [identify the element in the approved photograph]

**Documented function:** [source-supported purpose or unknown]

**Source:** [record title, revision and supporting passage]

**Scope label:** [confirmed project category or unknown]

**Withheld claim:** [capacity, settings, energy, preservation or other gap]

**Reviewer and public wording:** [approving role and exact approved text]

Keep the matrix granular. A shelving entry should not inherit a performance claim from an equipment entry. An enclosure entry should not inherit a supply label from the bottles. Ask the reviewer to check each statement against its own record before approving the caption.

### What does a fictional example look like?

This example is fictional and represents no actual builder or installation. Imagine a project selection record identifies display shelving in a dining area. A separate approved note identifies the bottles as buyer supplied. The available records do not establish conditioning equipment or a tested storage capacity.

The shelving entry can state its documented display function and project selection label. The contents entry can state the confirmed buyer supply. Leave temperature, humidity, energy use and preservation performance unknown. Do not rename the example a conditioned wine room because of the photograph.

**Fictional public excerpt:** “This project selection provides display shelving in the dining area. The bottles shown were buyer supplied. The example does not establish conditioning equipment, storage capacity or preservation performance. Confirm the proposed installation and its supplied scope during project review.”

For another entertainment space, the evidence questions change. The [home theater project page guide](/articles/builder-websites/home-theater-project-page-content/) separates room work from audiovisual equipment. Use the appropriate worksheet for each installation rather than treating all photographed entertainment features as one package.

## How should the example be maintained?

Assign a publishing owner to the installation's public description. Keep the approved image, caption, source references and withheld claims together. Review the wording when a source record changes or an image is replaced. Maintain the distinction between the historical example and current proposed scope.

1. **Identify the installation.** Confirm the project relationship and the function supported by the available records.

2. **Separate the elements.** Give shelving, enclosure, equipment and visible contents their own responsibility entries.

3. **Review each claim.** Match proposed wording to an applicable source and record unsupported statements as withheld.

4. **Approve the presentation.** Check the photograph, caption, alternative text and scope label together.

5. **Reopen changed records.** Update affected wording before reusing the example in another public location.

If the old equipment record becomes unavailable, stop repeating dependent specifications. Ask the reviewer what the remaining records establish. Keep the documented visual example only at the level those records support. Do not replace missing technical evidence with an assurance that the installation preserves a collection.

During a buyer conversation, ask which aspect of the example matters: appearance, location, supplied work or a particular storage question. Record the answer for qualified project review. Leave proposed suitability unresolved until the relevant review has the required information.

The [Owned website stage](/process/owned-website/) places these records within the builder's site. The [builder websites article library](/articles/builder-websites/) covers related page decisions. Keep this example's public wording tied to its own approved records as the wider site develops.

## What else should a wine storage page explain?

### Can a photograph establish conditioned wine storage?

A wine storage photograph cannot establish conditioning equipment or operating performance. Use applicable project and equipment records to support the installation description. If those records are absent, keep conditioning status unknown.

### Should a project page state bottle capacity?

A wine storage project page should state capacity only when applicable evidence supports the exact claim. Visible bottles or shelving positions do not establish a verified capacity. Without that evidence, leave capacity unknown.

### Are photographed bottles included in the builder's scope?

Photographed bottles do not establish included contents. Check the installation's supply record before assigning responsibility. If the record confirms buyer supply, label that distinction; if it does not, leave the attribution unknown.

### Can an old project establish a current storage option?

An old wine storage project does not establish a current builder option. Confirm any current option against the applicable specification or option record. Label the historical installation as a project example and review proposed scope separately.